Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NETS (Singapore) Pte Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Given the major role that NETS plays in Singapore, this app is amazingly poorly designed. Every time I open the app I have to log in manually - I turn on Face ID every time, but it doesn’t stick. Then, the app interface is littered with auto scrolling ads for services I don’t want, and the things I do want are buried. I can’t delete old cards. I get an email and an in-app notification for every single transaction - no way to turn this off. Seriously terrible UI all around. I would avoid the app and NETS altogether if that was possible.
Fantastic to be able to top up my cash card in the car for car parks and ERP. However, every time I do a top up it asks me for my credit card info again. Even though I’ve provided that info under payment methods in my profile. Would be great if I can just select one of my pre-entered cards instead of re-entering the details. Or add support for Apple Pay, that would achieve the same goal of making it quick and easy to top up my card.
I’d commented but my comment disappeared so I post it again. Cashcard has been anonymous stored-value card for paying ERP. Its virtual version (called vCashcard) enabled in this app unreasonably requests user’s ID# via SingPass to register. It has no rationale to excessively collect user’s critical info! Developer replied that its linking to a credit card for auto top-up makes the registration justified. Yes registration is needed but like in many e-commerce usecases, registration can be just creation of login credential with which user manages the virtual card and its linking to vehicle.
Be it for motoring, transit or shopping, ease the hassle of your payment tasks with the new NETS App. Check your NETS Prepaid Card and NETS Motoring C...