Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ensemble Social Music, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
These guys have done a great job with their app. Really great design so far and it’s been great to see them fix almost any bugs that have come up almost immediately! I’ve also been really grateful for being able to directly contact them on Instagram making me feel personally valued by them and showing they actually care!
This app I so refreshing. After spending years trying to push my music and music alone, competing against dance trends, sports, mainstream artists, and corny marketing trends… there is finally a platform where I feel comfortable sharing my music to people who are truly supportive. Let’s Rock!
The innovation allows artist to connect around the world sharing their gifts with music lovers. The ability to layer instruments to enhance the set is revolutionary, creative and cool. Love this and hope this platform evolves to the category of IG and X because we need more creativity and love and less division during these trying times. OG3 #letloverule
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