Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Enpass Technologies Private Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
After password switched to subscription model I was less then thrilled that it seemed as though even if you purchased the software out right you were still limited if you were not using the subscription version. I got on Enpass by chance as everyone else was doing subscription. I’m not against subscription models but I feel as though early investors did not sign up for that and should not be penalized because there is a change in company structure moving forward. In comes Enpass, I purchased it for both iOS and Windows and less than a year after doing so they switch to subscription based model. Here we go again or so I thought, not only did Enpass honor my early adoption purchase but they do not skimp on the features either moving forward. The app is so good even if I were just now finding out about it I would get it even with a subscription because they do not try to pull the covers out from under you when they I open et any change. This goes a long way. I am so glad to use this app and would recommend it to anyone looking for a solid password manager that has all the features that the other guys have and more 😀
I’ve been a long user of this app. So long ago, it was back when the pro subscription was only 10 dollars! The app back then was rough on the edges, but it had promise. I was looking for a simple and relatively affordable password manager ever since I realized keeping a dusty notepad of passwords was not exactly a good idea (Back then I had like 50 logins). Having faith in the popularity of password managers, I stuck around with this one, even with talks of 1Password, LastPass and others started to show promise. Fast forward to now, and this app is...unbelievable. I love this app hands down. I use it all the time, personal, work, and just about anything that I need to securely keep. The fact that the company always allowed you to choose where you can store your info as well as avoiding a subscription policy (which now there is one do, BUT the option to go lifetime is STILL a thing) has always made me love this application. The app is not perfect compared to the competitors, (1pass has a nicer editing interface and browser plugin) BUT the things that keep Enpass above them is all of the benefits I mentioned earlier. Those in my opinion, are what really makes Enpass valuable and stand out. And to see them stand strong on those ideas makes me really happy to be a loyal user of their product. Thanks Enpass for the continued support and growth of a phenomenal application!
Aside from being a password manager, I love that Enpass has so many pre-built items for you to simply drop your content into (e.g., insurance card, passport, drivers license). I’ve got all my login credentials and important info all in one spot. It feels super secure and the ability to customize everything to your tastes makes this better, in my mind, than 1Password, LastPass — all of ‘em. Regarding price and subscriptions: Enpass costs next to nothing compared to the competition. And, don’t you want to keep continuous development going on something that is securing your sensitive, digital content? If $1/month (i.e., $12/year) is too much or you’re offended by a subscription model, stop it. Real software requires subscriptions for continuous, streamlined development. Paying a lump sum doesn’t make sense and any outfit that’s in it for the long haul will switch to it if they haven’t already. If you don’t agree, you don’t know how software is designed and maintained.
CHOOSE YOUR OWN SAFEST PLACE TO STORE PASSWORDS & PASSKEYS Enpass believes your data belongs to you. Instead of keeping everyone’s passwords on a cen...
| Name | Price | Type |
|---|---|---|
| Premium Subscription- 6 Months | $15.99 | Semi-Annual |
| Premium Subscription- 1 Year | $23.99 | Yearly |
| Premium Subscription- 1 Year | $23.99 | Yearly |
| Premium Subscription- 1 Year | $23.99 | Yearly |
| Premium Subscription- 1 Year | $23.99 | Yearly |
| Onetime purchase- Premium | $47.99 | One-time |
| Family Subscription - Yearly | $47.99 | Yearly |
| Onetime purchase- Premium | $49.99 | One-time |
| Onetime purchase- Premium | $59.99 | One-time |
| Onetime purchase- Premium | $79.99 | One-time |