Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Elevations Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It's amusing that another review is titled, "use the website instead", because I find the Elevations website even more dangerously incompetent than the app. The website authors are so flagrantly clueless about writing a website that they can't even figure out how to get an account number during a transfer. The phone app developers are so incompetent, they cannot figure out how to find a third-party tool to take photos of checks without making the user wait and wait and wait until it finally gives up on "automatically" taking the photo before honoring us with the privilege of doing it for them (let alone writing such a tool themselves). As an engineer myself, I would happily tell this to their face, except I would need to use very small words for them to understand. They take are that bad at what they do. This credit union doesn't have a clue that people generally use websites and apps instead of going into the branch (at which the people are surprisingly competent and polite), so they hire particularly dumb elementary school dropouts to write the software that we have to use. Go elsewhere before you get trapped by the stupid people through a mortgage! You have been warned. Let these losers go bankrupt. They deserve it for the blood pressure spikes that they're online presence causes. The great people at the branches can find employment at a credit union that has any idea what they are doing.
Not sure why you need this app when the website is much more useful. My big gripe is the search function is very primitive. For example , there is no obvious way to search for a range of dates. Bill Pay is also confusing. If you select Bill Pay from your checking account, you can only create a new payment, no history or pending payment info. But if you enter BillPay via the “more” option at the bottom of most screens, you do have the same tools as on the website. Why have different results when choosing Bill Pay from different entry points???? I only use this app for mobile deposits.
The app redesign is pretty nice, but I’m not stoked about losing my widget for quick balance, not sure if there’s a new way to add it to my widgets? As for my accounts, I’m not really liking how I have to go through each of them to see the account numbers. I do wish that can be switched back, as I have multiple cards for a couple accounts and it’s annoying having to go into each one of them to make sure I’m withdrawing from the correct one. I think the overall experience with the app have improved as far as speed and design.
Bank securely and on-the-go with the Elevations mobile app. Our digital banking experience will help you manage your money, from payments and transfer...