Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗昊 李 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The effects are interesting- I think I bought /downloaded Effectshop for the first collage shown- the one with fuzzy borders. I haven't used it much, or ever, but I’ve been trying to discover all my thousands of apps. I often open an app I’ve owned for years without knowing what it is beyond a general category of “filters,” for example. I found 2 problems nearly immediately. The first is huge- I can't buy my way out of the ads, and these are remarkably egregious because they’re long and tricky to escape. I love that this isn't a rental app- I think everyone agrees that subscriptions are evil, especially when they’re more than, oh, $10/year. But still. These ads. I invariably wonder how much revenue the various levels yield vs how frequently they force people away. Ads at the top or bottom are the most innocuous because they don't move or prevent someone from utilizing the app. These do, and advertisers need to figure that out, just as website advertisers should figure out that videos drive people to use adblockers because movement is distracting. The second problem is that there are 10 in-app purchases listed, and there’s apparently no way to buy them. I poked around for quite some time, partly because I hoped to find a hidden “remove ads” and “remove watermark” option, but there are none. I have dozens more apps to explore. If any of them are ~80% as useful as Effectshop, for example, but don't have nasty interstitial ads and watermarks I can't get rid of or insultingly high rent moving on is simple. I save copies of my reviews so I'll know what was wrong with an app if I ever stumble across it again and it sounds like a good idea. Developers have been known to get their act together sometimes so who knows?
You can’t save as you go. And you can’t undo. I’ve spent an hour creating a graphic on here because any minor adjustment, not only do you have to rework it with your fingers instead of just tapping an “undo” button; the interface is NOT user friendly. Having the “back” button actually be the HOME SCREEN button is absurd. It’s the biggest button on the screen and it doesn’t save ANY of your work. You tap it, you’re done. I tap it on accident 99% of the time because it’s next to the button I need, or because, I don’t know, I need to go back to the icon section but this back arrow button actually represents the home screen, and if you click it, you’re done for! Any work you’ve done is gone forever. I’m livid right now even though I’ve used this app for months and looked past this flaw. It’s a huge issue. I’m fuming.
This is bar far the best photo enhancing app I have used. It has so many stamps and frames to pick from and you can easily change color and transparency. It even has a variety of quotes to choose from. My only complaint is sometimes it's hard to choose the stamp you want to use there are so many!!! Most definitely would recommend this app.
Effectshop – is a lovely app for photo editing. Through innovative image processing technologies, we help unleash the inner artist inside of you. Simp...
| Name | Price | Type |
|---|---|---|
| Extra Shapes | $0.00 | One-time |
| Union | $0.00 | One-time |
| Birthday | $0.00 | One-time |
| Texture | $0.00 | One-time |
| Abstract | $0.00 | One-time |
| Music | $0.00 | One-time |
| Blossom | $0.00 | One-time |
| Pop Shapes | $0.00 | One-time |
| Love Shapes | $0.00 | One-time |
| Star | $0.00 | One-time |