Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dancing Robots Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Increasing your fruit and veg intake is one of the best things you can do for your health. I really like this app because it allows me to track my fruit, veggie, and nut consumption to see where I could eat more in a particular color on a given day or over time, and focus on increasing counts of unique foods within the colors. I *love* that it’s not weight loss/calorie count focused - increased diversity and intake of fruits and veggies is a much better goal, with less risk of a disordered relationship with food.
Since using this app, I’m definitely more aware of how many fruits & veggies I’m eating each day & I have been making more of an effort to eat healthier. It’s kind of fun “earning rainbows.” I think there could be a better explanation of how the Favorites button works. I tried it once to add a few items to the favorites list, but then every single item I added that day went onto the Favorites & every time I add something new to a day, it now ends up on my Favorites list even though I technically didn’t add it as such. Also, being able to delete items from both the Favorites list & daily list would be nice for when I tapped on the wrong item by mistake.
As a nutritionist myself, this app is truly a gift. Finally a food tracker that doesn’t depend on counting calories or macros. Color is a joy to keep track of, and inspiring even. I love how the app also includes targets for variety (10 or 15 different plant foods per day and 30 or 45 per week), though those don’t seem to work on every device (it shows the days totals 10/0 instead of 10/10 or 10/15) I only wish foods could be added custom. For instance I had purple kohlrabi, but kohlrabi is only available under the tan category. There are also many ethnic foods not available - like sorrel, burdock, mizuna just to name a few. Look up Dr. Deanna Minich for a wealth of resources on the rainbow diet, for free on her website.
Introducing Rainbow Diet Food Journal - the top "rainbow diet" meal tracker. It's a fun and free way to boost your health and immunity by adding color...