Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tycen McCann · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app has so much potential. It would be nicer to mark off grocery items and send them to the printer. It won’t let me send them.
This has so much potential, but is glitching on grocery list. The ability to check off items doesn’t seem to work and the ability to shard doesn’t work. I look forward to updates in the future and am going to take advantage of what it has to offer now.
My wife and I enjoy eating healthy meals we can make at home. The planning and groceries for the week not so much. We built this app to save us time a...