Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Eastlink · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Once you get to the page where you have to enter the payment details (Card #, Expiry and CVC), all text is almost microscopic. Write the code to expand this to the size of the screen!! Amateurish.
Don’t be fooled by the images in the gallery for the app. If you want to access your account settings you can’t in my experience. I can change my username or password, or I can change the language to French, but updating my credit card information or doing anything besides viewing information in my account. Don’t be silly, why would you want to pay your cellular bills? It’s a garbage app. I’ve gone to the help section online, I don’t have even half of the options to manage my cellular plan shown in the gallery. There is no account button I can click on like the help section suggests. I just want to make sure my bill is paid so I can use my phone when I need it, like if I need directions or to call someone. I don’t want to have to call a customer service rep when supposedly I should be able to take care of everything in an app.
As with most app updates, new features and improvements are made. One of the most useful features of the previous version was the number of days left in the billing cycle. Not sure why this was deleted from the new version. Yes, I can look at the calendar and calculate the days left but it was easy to see in the last version of this app. Please include days left in the billing cycle in the next update.
Download the Eastlink Mobile My Account app to easily manage your Mobile service. Check your plan usage, make account updates, review and pay bills, a...