Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗EXPERIMENTAL AIRCRAFT ASSOCIATION, INC. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Be prepared to spend a lot of time sorting out the login requirements. The account in the app is different from your EAA account though you need to use the same email address for the app as you do for the EAA web site. And since you likely have an ID on the EAA site, you can’t use that ID here apparently. When you enter your email address and request a link, you are not done until you continue with enter your first and last name. This is an unnecessary additional step which has to be completed before the link is actually sent to you. That isn’t very clear. In the end, this app really shouldn’t require a login at all. It is just an informational type app and would be best suited for showing simply the event calendar and maps.
I have been going to AirVenture and using the app for the past few years since they have had an app. It has improved immensely since it first came out (which is when a lot of 1 star reviews were made). As of now I think its is very user friendly and has been super helpful to create my own personal schedule of events. It is also a great source of communication from the people who run the event because they will alert you to things like weather or a Blue Angel fly-over! Having this app definitely makes the experience at AirVenture much smoother than in the past!
Unlike other reviewers I find logging in straightforward and the maps clear and easy to use. What is missing is a good search tool. Put in “Theater in the Woods” for example, and it comes up with four events for the entire week. A search by a presenter’s last name also comes up empty. Automated index tools exist to make this a snap. Adding one would make this a five-star app.
Whether you come to fly or to watch, the official EAA Events app is a must-have for attendees who want the “World’s Greatest Aviation Celebration” at...