Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Morgan Zellers · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Downloaded because it was free at the time. A loud pop up video ad appeared after clicking on one button. First click on anything within the app. Instantly closed and deleted. No thanks.
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| Name | Price | Type |
|---|---|---|
| Weekly Access | $1.99 | Weekly |
| Monthly Access | $3.99 | Monthly |
| Yearly Access | $12.99 | Yearly |