Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Durham Public Schools · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app regularly crashes (it’s up to date). Notifications do not disappear once a post or message has been read. Copying an email address by clicking and holding or simply clicking an email address to open in a mail app cause it to crash! This is what DPS chose to send our tax dollars on???
Worst excuse for an app, completely broken
Good luck logging back in if you get logged out.
Introducing the brand new app for Durham Public Schools. NEVER MISS AN EVENT The event section shows a list of events throughout the district...