Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗DSEREC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My university just forced us to switch over to the scheduling system, I have a couple complaints about the app and it’s current state: -Within the app, you should be allowed to change your notification settings. -Within the app, you should be able to see who is on the shifts you working on. -Within the app they need to allow you to see who’s shift you’re picking up so that you aren’t blindly picking up somebody’s shift (I.e., if my coworker specifically asked me to pick up their shift, I should be able to tell which one is the one that they put up).
The University of Texas at Dallas and its workers thank you for a functioning app.
Employees can see the shifts assigned to them in calendar view and list view, submit the shifts they want to trade, pick up available shifts, view the...