Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Drury Hotels Company, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the app as it is pretty well designed. Drury has a hole has been a favorite hotel of mine and a number one top choice when I’m traveling. I wish, however like other hotel apps that Drury would include a digital room key for the Apple wallet, or to be used within the app. Can also do better by including room service as part of the app as well.
Drury has great hotels and staff, but app needs some work to get 5 stars from me. When searching for an existing reservation using my name and confirmation number, that information does find my reservation, but that info is not saved. Part of the problem is there is not a tab for current reservations. Updating the app to include a digital room key would be really convenient for guests. Aside from those items, Drury is one of my favorite hotel chains I prefer.
App provides the basics to book a reservation. But the app lacks a lot of functionality. Too many to list here - but one HUGE one is that you can't even see the hotel address or phone number and as such there is no way to copy/paste the address. Major fail. (And NO tapping on directions is insufficient - i may want to give the address to someone else or paste it into Google maps) There isn't even any way to send feedback within the app either - ever option on the menu takes you to a way to call someone. NO. Tip: research hotels and locations some other way - then come to the app to book the reservations.
Book your next stay with the free Drury Hotels iPhone app. Our official Drury Hotels app makes it easy to make your reservations at any of our 150 hot...