Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Meng Huat Tan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Just started playing the game today and got to level 5 and you have to beat the clock. Well even before the game starts the clock is already ticking and by the time I get through the game the bus explodes. Is there some way that timers can start once you click the start button and not before?
Race against time to save your bus from ticking time bomb. You are a happy bus driver going about your business when a psycho decides to tamper with...