Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kansas Turnpike Authority · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is basically a parallel to how the Kansas DMV process operates and functions, not logically and irrationally. What I don’t understand is, if the DMV is having so many customers every single day, to the point where walk ins are turned away and you have to set an appointment online but the only times available are 3 weeks later. So where is all the money going? Clearly it’s not going to the KTag and DMV’s, and clearly not towards getting more staff? Some very shady things are occurring in the state of KS.
The bill is very hard to read! The way they charge is crazy. It seems like it’s way more to use the turnpike. Why do they have to change thing that worked great before. I’m getting to old to understand this new stuff. 😢😢
Total flop… there was nothing wrong with the previous k-tag system. The new app does not allow the vehicle tag to be updated when the state sends a new tag. Also the service is understaffed…. I’ve been on hold for 30 minutes to just give my new tag to service center to have them enter it into the system… i thought the idea of a app is for the customer to manage the account on their own.. also I can imagine the windfall for the new company (or persons) that contracted to take over the old K-Tag system and skimp out on customer no service to save money
DriveKS, Kansas’ toll payment system, is all new and designed to optimize the user experience! DriveKS allows you to manage your toll travel in a sing...