Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗FBL Financial Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like a lot about this app, but I agree on the hard breaking complaints. I don’t follow too close, I don’t use my phone while driving, I’m not a distracted driver, but I check and see hard breaking. It’s not. For instance we have highway that has a 55mph speed limit and stop lights. If I’m going 55 and it turns yellow, I slow to a stop and every time I get dinged and it says I may be distracted. First, that’s a legit stop and distance and second, just because a braked doesn’t mean I’m distracted. And on top of that, the amount of points it dings you makes no sense. I have 93% after many miles and months and one hard brake takes me down to 82%. It what statistical universe does that work out. One other thing. When I ride with my wife, I navigate. I’m always dinged fit distractions for using my phone. It’s her car. I never synched her car, her driveology to my phone. I don’t drive her car, but it can’t figure it out.
I’ve felt very unsafe driving while using this app. It dings you for braking 14 mpg in 2 seconds, aka it encourages you to run red lights. That “hard braking” is very reasonable to coast to a complete stop off the interstate on a short ramp. I always stay 2 cars length away and 3 on the interstate. Every one of my “hard braking” was because I was going to literally speed limit and didn’t run a red light. In order to not always get flagged at particularly short interstate (65 mpg) exit with stop lights that’s only 8 seconds long, I have to drive dangerously under the speed limit coming up to the exit in order to not be dinged for braking too hard. God forbid there’s more cars waiting at that exit than I have even less time. If my car doesn’t have any inertia when braking, I think that’s pretty safe and reasonable. Please update the algorithm so that it allows for reasonable braking speeds at red lights or off interstate/highway exits. It’s assuming I’m following too close to another vehicle causing me to brake when I’m not, I’m just driving safe. Please also make sure your speed limits are up to date. Side streets sometimes have the wrong speed limits.
It’s a great way to drive safe but it deducts points from your score even if it’s because of people who just cut in front of you or all of a sudden stops and so you had to brake hard to avoid having an accident. It doesn’t know if it’s your fault or other careless drivers. Also dings you for speeding in some areas where there’s no speed limit and says your speeding when there’s no posted speed limit sign at all. How are we supposed to know that except for obvious areas like curves, school zones, ramps, in town driving where you know to slow down anyways?
Turn your street smarts into savings! When connected to the tag installed in your vehicle, the Driveology® app will help turn your safe driving habits...