Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Michigan State University GEL Lab · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
For a game targeted at children, it does well explaining how savings and finances work. As for the game itself, while rather basic, it's able to provide at least an hour of entertainment at the very least. The controls are good, and the music is pleasant. However, the powerups, while satisfying, are still kind of bland. Once again, it's a nice app for children to enjoy. I think multiplayer would be a fun concept to try and incorporate.
What a fun racing game with the added benefit of utilizing financial principles- pay your bills on time and get rewarded. Build your skills and earn more money while lowering costs. I'm impressed with the students in this program at Michigan State University.
The roar of the engine, the thrill of the chase, you can smell first place but it is just out of reach! If only you weren’t driving such a junker… You...