Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PGA European Tour · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
From a privacy standpoint, one shouldn’t have to sign-up to easily search for your favorite players. The app could be much better.
Seems to be a regular issue when the app updates. Can’t sign in via any of the options provided (either receive an error message or just get returned to the sign in screen). The utility of the app is significantly reduced when unable to favorite players. Good app when it works, but it breaks once or twice a year when they push an update.
It seems like a number of people are complaining about the same things… The app takes too long to open, and you can’t click on favorite players without it opening on your profile, and even when it opens a profile it won’t let you take a favorite player that’s already there out of the favorites queue.
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