Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Stephen Desilets · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I could really love this game with a few upgrades. 1. Include plurals (ices didn’t count as a word) 2. Allow words to be formed bottom to top and right to left (currently these don’t count) 3. Allow players to see prior day results - I usually play early in the morning and the next time I play, I want to see if anyone beat me on prior days.
In this 3D tile-based word spelling game, you see how many words you can spell in a limited number of moves. Each day brings a new board. Everyone ac...