Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Down App, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I happened to see an article in Men’s Health Magazine titled, “The 17 Best Sex Apps for Finding a Casual Hookup”, and Down Dating was one of the 17. It was easy to set up my profile, in fact you have limited space to describe yourself and/or what you are looking for. Instead, the app relies on picking what you’d be “down” to trying - things like cuddling, kissing, fwb, group play, etc. You also can choose what type of relationship you are looking for - casual or more serious. I’ve only been on the site a very short time, but I have not seen any clearly fake profiles, nor received any message from bots or catfishers like I have on some other sites (like when your profile is essentially empty) and a “women” is reaching out to you). I have sent a few likes and messages, but have not heard back anything yet, but if anything, at this point that makes me feel like this is a legitimate site (and it was in the Men’s Health article which also lends it some degree of credibility). I hope to be able to report back soon my further experience with the site confirming this preliminary review.
This app is ridiculous. You can see all types of people on here, you can even like people and have them like you back. Most accounts on here are fakes, with well known social media influencers stock photos from social media being used to attempt to lure people in. You cannot at all interact with anyone on this site unless you pay the $32 a month subscription fee. Oh, and when you sign up, you’re automatically entered into a re-occurring subscription that charges $32 a month that is charged to your debit card. This site is a literal scam, because what happens is that as soon as you sign up for their subscription JUST TO BE ABLE TO MESSAGE!!! The people that liked you previously all the sudden become ghosts. All the accounts on here are not real and are actual bots that mimic interactions in order lure you in to paying. Then as soon as you pay, the bots become silent because this company has already gotten what they want from you and that is your money. There is absolutely no and I really mean ZERO customer service to contact either. Like, they don’t even have that option. So as soon you opt to give them your debit card or payment details, you’re now locked into a subscription that you cannot cancel or get out of. I’m not even certain how they get away with literally scamming people and get to remain on the App Store. This definitely needs to be looked in to. DON’T SAT YOU WEREN’T WARNED!
Overpriced & nobody ever responded to any attempts made to begin communicating. If you make a mistake & accidentally swipe up or down, you add somebody mistakenly to those that you like even though you may not like them at all. But bc there is so much clutter on the screen, whenever attempting to simply move the picture up or down to gain a better perspective & better view of a given picture & profile, you end up “liking,” or wanting to either date ir hookup w a given person even though you don’t want to at all. Just trying to see a profile picture & it ends thinking you want to get w that person. It’s a terrible design & there is no way of deleting a mistake “date,” or “hookup.” So then you end up stuck w profiles & people who you don’t want to date, or hookup w, but end up stuck w a list of possible mistakes that you can’t undo. Your just stuck w a bunch of people who you don’t want to talk to or date, but I guess they end up thinking you do just bc you wanted a better look at their profile picture so the app punishes you by making you keep your mistakes, no way or correcting them. Also, no of looking back at any “flirts,” you may have sent & what you said to any person. In case you wanted to go back & see what you said to who, it’s not possible. Not a fan of the app, will not be renewing.
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| Name | Price | Type |
|---|---|---|
| 1 Week Profile Boost | $4.99 | Weekly |
| 1 Week Profile Boost | $6.99 | Weekly |
| 1 Week Profile Boost | $9.99 | Weekly |
| Down VIP, 1 Week | $12.99 | Weekly |
| Down VIP (Monthly) | $19.99 | Monthly |
| 1mo VIP on DOWN Dating App (Monthly) | $19.99 | Monthly |
| Down VIP, 1 Week | $24.99 | Weekly |
| 3mo Upgraded Dating & Matches (Quarterly) | $29.99 | Quarterly |
| 3mo VIP Wild Dating & Hookup (Quarterly) | $35.99 | Quarterly |
| VIP Wild Dating & Hookup (Monthly) | $39.99 | Monthly |