DOWN: The Casual Dating App

Down App, Inc. · iOS

DOWN: The Casual Dating App

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

DOWN: The Casual Dating App screenshot 1DOWN: The Casual Dating App screenshot 2DOWN: The Casual Dating App screenshot 3DOWN: The Casual Dating App screenshot 4DOWN: The Casual Dating App screenshot 5DOWN: The Casual Dating App screenshot 6DOWN: The Casual Dating App screenshot 7

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does DOWN: The Casual Dating App Make?

Monthly Revenue
$400.0K
Annualized estimate
$4.8M
Per Download
$4.44

Platform Performance

🍎iOS
Revenue
$400.0K
Downloads
90.0K
Rating
4.3 ★(125,769)

Rating Distribution

4.3
★★★★☆
125,769 reviews
5
11%
4
2%
3
5%
2
7%
1
74%

Top Countries

🇺🇸 US🇬🇧 GB🇮🇳 IN

Rankings

Category Rank
#16
Reviews (3)▼
★★★★☆J. E.S.9/16/2025
Preliminary Review

I happened to see an article in Men’s Health Magazine titled, “The 17 Best Sex Apps for Finding a Casual Hookup”, and Down Dating was one of the 17. It was easy to set up my profile, in fact you have limited space to describe yourself and/or what you are looking for. Instead, the app relies on picking what you’d be “down” to trying - things like cuddling, kissing, fwb, group play, etc. You also can choose what type of relationship you are looking for - casual or more serious. I’ve only been on the site a very short time, but I have not seen any clearly fake profiles, nor received any message from bots or catfishers like I have on some other sites (like when your profile is essentially empty) and a “women” is reaching out to you). I have sent a few likes and messages, but have not heard back anything yet, but if anything, at this point that makes me feel like this is a legitimate site (and it was in the Men’s Health article which also lends it some degree of credibility). I hope to be able to report back soon my further experience with the site confirming this preliminary review.

★☆☆☆☆Wild bill3213/2/2025
Ridiculous app

This app is ridiculous. You can see all types of people on here, you can even like people and have them like you back. Most accounts on here are fakes, with well known social media influencers stock photos from social media being used to attempt to lure people in. You cannot at all interact with anyone on this site unless you pay the $32 a month subscription fee. Oh, and when you sign up, you’re automatically entered into a re-occurring subscription that charges $32 a month that is charged to your debit card. This site is a literal scam, because what happens is that as soon as you sign up for their subscription JUST TO BE ABLE TO MESSAGE!!! The people that liked you previously all the sudden become ghosts. All the accounts on here are not real and are actual bots that mimic interactions in order lure you in to paying. Then as soon as you pay, the bots become silent because this company has already gotten what they want from you and that is your money. There is absolutely no and I really mean ZERO customer service to contact either. Like, they don’t even have that option. So as soon you opt to give them your debit card or payment details, you’re now locked into a subscription that you cannot cancel or get out of. I’m not even certain how they get away with literally scamming people and get to remain on the App Store. This definitely needs to be looked in to. DON’T SAT YOU WEREN’T WARNED!

★★☆☆☆DaChief767/9/2024
Not that good of an app, way better ones out there

Overpriced & nobody ever responded to any attempts made to begin communicating. If you make a mistake & accidentally swipe up or down, you add somebody mistakenly to those that you like even though you may not like them at all. But bc there is so much clutter on the screen, whenever attempting to simply move the picture up or down to gain a better perspective & better view of a given picture & profile, you end up “liking,” or wanting to either date ir hookup w a given person even though you don’t want to at all. Just trying to see a profile picture & it ends thinking you want to get w that person. It’s a terrible design & there is no way of deleting a mistake “date,” or “hookup.” So then you end up stuck w profiles & people who you don’t want to date, or hookup w, but end up stuck w a list of possible mistakes that you can’t undo. Your just stuck w a bunch of people who you don’t want to talk to or date, but I guess they end up thinking you do just bc you wanted a better look at their profile picture so the app punishes you by making you keep your mistakes, no way or correcting them. Also, no of looking back at any “flirts,” you may have sent & what you said to any person. In case you wanted to go back & see what you said to who, it’s not possible. Not a fan of the app, will not be renewing.

Version History (248)▼
79.28/6/2026
79.17/23/2026
797/16/2026
787/7/2026
776/11/2026
766/8/2026
755/26/2026
744/9/2026
733/11/2026
722/16/2026
Available In (114 Countries)▼
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Supported Languages (2)▼
EnglishChinese
App Details▼

Your search is over: this is where curiosity and honesty meet to create magical dates! 17+ million open-minded singles exploring and keeping it real....

iOS App ID
601174087
Content Rating
18+
Min OS
17.0
Size
183.4 MB
In-App Purchases
Yes
Publisher
Down App, Inc.
Si

In-App Purchases (10)

NamePriceType
1 Week Profile Boost$4.99Weekly
1 Week Profile Boost$6.99Weekly
1 Week Profile Boost$9.99Weekly
Down VIP, 1 Week$12.99Weekly
Down VIP (Monthly)$19.99Monthly
1mo VIP on DOWN Dating App (Monthly)$19.99Monthly
Down VIP, 1 Week$24.99Weekly
3mo Upgraded Dating & Matches (Quarterly)$29.99Quarterly
3mo VIP Wild Dating & Hookup (Quarterly)$35.99Quarterly
VIP Wild Dating & Hookup (Monthly)$39.99Monthly