Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dianne Corriere · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really wanted to use this app for the digital magazines but when I open the app I get a message that the app requires an active internet connection to open and then tells me how to turn on the internet and gives me a Re-load button. I get the message both on my iPhone and my iPad. I’m already connected to the internet with all other internet based apps working properly including my echo devices, my internet-based lights and plugs, my browser, etc. but this app will not connect and gives no option to find out what the problem is except to turn on the internet and re-load. I tried deleting the app & reinstalling, rebooting my devices, of course checking my internet connection even though its working for everything else but nothing seems to be wrong with anything but the app itself.
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