Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Yamaha Corporation of America · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Counterintuitive GUI. More like a puzzle than an intelligent piece of software. Sure once you figure it out it will play fine. But if you only use once in a while, forget it. Start guessing and learning all over. So clumsy and ambiguous you wonder how the support and focus for controlling a musical instrument of such excellence could receive such mediocrity. A colossal embarrassment. I hope one day someone at Yamaha wakes up, trashes this software and redesigns it from the ground up. For several generations the software did not even have a name on the App Store that had Yamaha or Disklavier in the name. “US controller” or something like that. Really Says it all.
Two stars only -for when it worked. Sees Disklavier but never connects with iOS 12
If you're thinking about buying a current generation Yamaha hybrid piano (Enspire or E3), you'd be smart to research how Yamaha has supported previous generations of their products. To be brief, Yamaha COULD easily upgrade this software to be more user friendly, but usually they deliver the bare minimum (and often late-to-market) update to prevent crashes under a new iOS. With the death of most old PRC-100 controllers, this software is one of your ONLY WAYS to interface with the Mark IV hardware. One simple idea: When browsing for songs, AND playing songs (MIDI or FIL), there's plenty of screen real-estate to provide more than just ONE LINE of the song title. "Johann Sebastian Bach - BWV #..." is all I see for dozens of titles. And, there are plenty of other little tweaks like this that would make everyone's life easier. In addition, wouldn't it be nice if Mark IV customers could UPGRADE their hardware to Enspire? I've chatted with Yamaha Engineers about this, and there's not a big technical impediment... just a marketing/sales/field issue. Support your customers, Yamaha!
• This exciting application allows you to control many of the basic functions of your Disklavier. More: • This exciting application allows you to con...