Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Giuseppe Samela · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s fantastic at doing what its original idea is all about; giving a colorful touch to your iPhone’s music experience. The colors that the app automatically picks for each album art never seem out of place or...bad, they’re very pleasant tones and definitely reflect the art very well. The colors are generally softer than the old Music app, which can be a good or bad thing, but still leagues better than the modern app’s dull white and grays for everything. However, sometimes the app decides to just...Not play a song. It’ll keep giving me an error (‘song could not be played/added’) until I restart the app or keep spamming it. Not sure what the issue is, it’s a tad irritating. It’s also rather annoying that the app works by essentially adding songs to a playlist. I wish it would just automatically play the song, like the native Music app, but I’m sure that’s likely a software limitation and not bad design. I hope. Overall, it’s buggy and not as intuitive as the native app, but it definitely brings back a flair of color and personality that’s been long taken away by Apple. If the minor issues were addressed, I’d definitely make it my default Music app in an instant.
Derecom is the brand new music player that finally brings some colors into your listening experience. With Derecom you can: - play all your albums,...