Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Malte Jan Michael Gurgel · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Super easy to use does exactly what I wanted. Enter an aperture and a focal length get the death of field.
If you have even a basic understanding, don’t waste any more time looking for a DOF app. This is IT. Enter your sensor size, focal length and f/stop and this app immediately displays both any easy to understand bar graph and all the distance numbers you need to know to get the image you want. Simply a brilliant little app!
I compared the results from this app to an online DoF calculator. The results were very close to each other. The user interface is clear and very informative. The app developer also gets bonus points for not trying to collect any personal user information!
Photographers know that objects in an image at different distances are not in equally sharp focus. This is due to the optical parameters of the imagin...