Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Smart Energy Systems LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Over the phone you have to pay a stupid fee. W the app, I don’t have to 🙃
Place to pay in person? You charge extra for a card payment? It’s just cut throat and not what le need these days. It was bad enough in person you’d take a check, not knowing if it’s good, but not a debit card?? DEBIT! Direct money from me to you! It’s just to much to believe yet we’re hamstrung. Wish it was more with the times. Erik Nielsen.
This is much easier than paying in person, no waiting and bill reminders
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