Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Northern Territory of Australia · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App is not working, needs to be looked out. Quite disappointing
Useless
The map’s geo referencing within this app is out by a very long way … making the map effectively useless. Not only that, but the map doesn’t show many of the relevant paths anyway. You’re far better off just taking a photo of the map displayed upon entry to the gardens and using that.
The George Brown Darwin Botanic Gardens (The Gardens) extend over 42 hectares from the escarpment to the sea. The Gardens were established over 130...