Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Alessandro Graziani · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I opened the app to try it, and upon first click was met with a pop up video ad. As soon as the ad ended, I closed out the app and that’s an absolute no from me. I get the need for ads, but allow trying out the app to see how it would work without ads (and then actually have an option to buy an ad-free version at a reasonable price). Off to uninstall…
June 8, 2019 the app is free so try it out before the price goes up!!! App has a clean interface and user design. For those of us who don’t have, or want to do massive editing in more complex apps like photoshop this is a great way to be able to edit your pics for Instagram, etc. One suggestion: it would be great if when returning to adjust tint to one’s liking that the current tint setting would show versus starting from app default every time even when working on the same photo. Alternatively, being able to see most or all of the photo as you are adjusting the tint would be really great and not require multiple passes to try and get it just right.
Nice
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