Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cruise LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Our most recent ride never moved toward us on the app. When it showed 0 minutes left we walked over 20 minutes to the car icon on the map ( which was stuck and never moved). We got to the icon and there was no car there. Called support and was told “sorry, maybe try again?”. Overall we wasted almost an hour on this and had to take an Uber. Terrible experience overall and will definitely avoid using Cruise in the future. I’m sure they’ll figure it out eventually but the current cost does not justify the hassle.
I was driving (a distance, fortunately) behind a Cruise vehicle, when all of the sudden it fully slammed on its brakes, and put it's hazards on. There was NO object in front of it: not a car, a person, or an animal. It soon after continued to drive, but only after I had to slam on my own brakes, and after leaving myself and my passengers very shaken up. Not to mention, I’ve routinely seen these things stopped in the VERY middle of the road with hazards on, rather than simply pulling to the side. These automated cars should absolutely not be on the road.
App worked well, except that it misplaced my address drop off by a whole block. Wrong street and everything. Easy to use, pretty clear instructions. Can’t wait for expanded service areas and time. Welcome to the world of tomorrow!
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