Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗HIPSTER WHALE · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love this game. The original Crossy road was one of the first games I had on my first iPhone years ago and so with this app I feel as if I get to love part of my childhood again. It’s wonderful for the nostalgia and yet there’s also new add ons the first game didn’t have that makes this game so special. It collects all your characters and builds a map like area where all the characters live and they each have their own little “town” that fits the category their put in. It’s a great game to play real quick wether you’re waiting in line or just need a quick serotonin boost! The only “issue” I have with the game is it creates challenges/goals where once you’re able to complete you receive coins which is a great quick and easy way to unlock more characters but the one problem with it is it doesn’t tell you how to complete, no picture, no advice or anything. There’s challenges like “hit trains” and then there’s challenges like “trample cars”. And the train challenge is pretty self explanatory but the cars one for example is not. Even if you get hit by a car it doesn’t count. So now I have a goal that’s uncomplicated and have no way of figuring out how to complete it.
I’ve had this very fun — and sometimes very funny — game for only a few days, and I’ve already bought most of the characters (I think even some mystery characters from doing special things in the game), and won most of the decorations. What’s next? I feel like I really only have a few more days left until I’ve acquired everything, and then there’s really no point to playing anymore… sad. I like this game. Or, at least, I *would* have everything in a few days if only some of the bulletin board jobs weren’t broken. “Crocodile hops,” for example, doesn’t seem to be working. Since the challenge began, I’ve been eaten by them by jumping on their heads; I’ve hopped on their backs and safely escaped. Still, I have 0/3 crocodile hops. What am I missing? I’m not sure what else I could try. I wish I could at least skip this job — remove it from the board — if it doesn’t work. Now, I’m trying to work with 2 jobs at a time, plus random pickup coins. Again, sad. It’s almost like the game doesn’t want me to leave it… but does want me to leave it. Update: Just as I feared! One day later, and I’m out of things to buy. This is a very short game! (I did figure out the croc hops, though, barely: you have to horizontally jump towards one’s mouth. Sheesh! The other challenges were so easy!)Update to the update: devs, if you want to be helpful, make changes or answer my questions directly, if you’re going to respond. I thought I was pretty clear about the game’s issues in my review. Don’t just ask me to email you when I’ve said what I need to say right here!
The "plus" version of Crossy Road adds some welcome features like jobs for easier coins, faster progression, and, the main new feature, Crossy Park. I feel like the Park is severely underdeveloped. There’s nothing to do in it other than to see characters hop around. I think you should be able to customize the park, upgrade or purchase certain things with coins. Now that we have an over abundance of coins thanks to jobs, it would be great to have more things to spend that cash on. This version also lacks polish. When switching to horizontal mode the score is slightly covered by the newer iPhone’s notch. On the game over screen, the pop-up jobs and "Win A Prize" tags are cut as well. This doesn’t happen in the original version. The buttons are also irrationally larger for some reason. There’s lag in the ocean environment on devices that shouldn’t be experiencing such thing like the iPhone XR and later iPhones. In terms of what I’d like to see, it’d be great to have something like Pecking Order back, and the token currency introduced late into the original Crossy Road’s life. Of course I expect the team to already be working on more features and I can’t wait to see some more polish. Overall still a great game! Kudos!
Hop back into the adventure with Crossy Road® re-imagined for Apple Arcade. Join Crossy Chicken to collect all the characters & discover CROSSY ROAD...