Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Circuit of The Americas · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Bitterly disappointing experience at COTA. The logistics were a nightmare. Top issues: 1) pedal bikes, golf carts, and EMS vehicles on the walkway in = disaster. Dangerous, unpleasant, irritating. COTA needs to separate the light vehicles and pedestrians. Even with that walkway narrow. 2) The shuttle buses grind to a halt at every busy corner. The roadway is far too narrow and not separated from pedestrians. Even saw a gentleman in a wheelchair in between the buses. 3) Entrance gates - TINY. At turn 11 only 3 gates, even the biggest gate had 10 lanes. 4) Access to racetrack is ironic - for a racetrack in the middle of farmland it’s bizarrely difficult to access - ubers/lyfts (thousands of them) are navigating a 1+1 country road on McAngus. F1 might want to consider dropping COTA and just racing x2 in Singapore or some place that can handle the event.
1. Map- use a GUI interface and link schedule locations to map. Option use embedded gps coordinates to map guests to location. 2. Track side audio commentary non existent...simulcast should be seem less using app or radio frequency. SoundCloud is for recorded events and podcast. So should be able to do live broadcast..local AHL team Texas Stars has good app that works. 3. No rider or driver information. 4. Race data,pole and positions and finish data should be displayable. 5. Marketing...use text and sms messages to get word out about events and vendors. 6. Beer and beverage vendors never entered stand 12 ... lost revenue.
We couldn’t believe how reckless the pedal bike drivers were as they sped up and down the Nike Long walkway from the shuttles buses to the gate. They weave in and out, almost hit us twice, and essentially act like they own the road, not the pedestrians trying to make their way up. If there is one going and one coming, they take the entire pathway. And for this one mile, they charge $25 for 2 people. Talk about adding insult to injury! COTA management needs to get a handle on this as it is really dangerous.
Make your visit to Circuit of The Americas more enjoyable with event information no matter where you are onsite! Easily navigate COTA with a GPS map,...