Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Coop Norge · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The pointless race to update the app every week leads to the app requiring a pointlessly convoluted new sign-in every other time you try to use it. Endless updates is nothing but a way to game the recommendation algorithms. A grown-up would immediately realize this is not needed for an app with a captive audience. So ... grow up?
Makes shopping easy!
If it had a place to write a shopping list, it’d be perfect.
Download the Coop app to keep your membership card, Coopay, shopping list, benefits, and coupons easily accessible. The Coop app can be used in all o...