Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Crisis24 Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Apparently the website and the app are two separate things despite being named the same. The app doesn’t recognize my website account at all. Not a good user experience for something that can be critical to life safety.
I downloaded the app because I am already signed up for CodeRED alerts, but wanted to “customize” my alerts like the description says. I got a text and call alert for a thunderstorm in my area, but the app says there are NO active alerts, and there’s also no way to customize anything at all.. pointless!
The app opens and is stuck in a constant loop of showing my location and events then saying session timed out, please log in to continue using the app. Every time you log in, you get this message immediately. So far the app is useless.
Critical Alerts Straight To Your Phone - CodeRED With the CodeRED app, subscribers can sign up to receive public safety alerts directly to their mobil...