Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗AT&T Services, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is useless and so is their tech support. 2FA is just as bad as trying to login FirstNet’s website. The website say’s call support, but they can’t do nothing about it. The best they can do is tell you wait 24-48hours, WTH!! This is suppose to be the first responders service, but it seems it’s just another service like BoostMobile or Cricket. T-Mobile has better support than these guys!
I think all the bad reviews for this app are happening because people don’t know what the app is for or don’t know what FirstNet actually is. All it is is a program for first responders to allow them priority access to the ATT cellular network in times of extreme customer usage. So for example, a level bazillion flood covers the eastern half of just North Carolina. Everyone there needs a boat and is using their cell phones to fine one. This clogs up the cell network so those in the business of saving lives and delivering critical aid have trouble connecting with their cell phones. Enter FirstNet. If you’re an approved first responder AND have a FirstNet SIM in your device then, basically, you have the ability to bump someone else off the cell tower so that your call, presumably more important, can get through. That’s it. I followed the 2FA instructions in the email I received and everything worked as advertised. Not sure what all the whining is about.
Went to an Apple Store to upgrade my phone and was talked into this program…which I do not qualify for…and then told my account was being suspended and I would have to switch back to AT&T…I’ve been with them for over a decade, grandfathered in since they took over Cingular, and now I’ll have to pay more for multiple lines I don’t need and out of money I spent on an IWatch and IPad I didn’t need because it was a “good deal” for a triple line I didn’t need but would have for a greater discount. They shut off my phone service and told me I would have to travel an hour away to a store that could switch out my SIM cards back to the AT&T service. While also paying more since they cancelled my grandfathered in contract…took them 3 months to cut off my line because they weren’t sure I qualified for this program, now I can return anything and am out over a grand….proceed with EXTREME caution!
As a FirstNet public safety professional, you know that every second counts. So why waste time? Save seconds. Save lives. FirstNet SSO lets you focus...