Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CNB of Texas · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
First of all, no one has Touch ID on their phones anymore so Touch ID needs to say Biometric set up or Face ID. Secondly, it would be so much more helpful if the app showed a continual change in balance after every transaction, meaning not just show balance up top where I can not tell if there has been a change or not but to actually show the balance after every transaction as an ongoing change, listed along with deposits and withdraws. My other bank app has that feature and it is so much better in that there is no confusion in when a mobile deposit is actually deposited or if it is still sitting under pending. I don’t always receive a notification when a mobile deposit goes through. Thirdly, when I make a mobile deposit after business hours, the transaction receipt shows that there is zero amount available, however when I speak to someone at the bank, they tell me that I did receive a certain amount up front; If there was an actual balance after every transaction, there would be zero confusion and I would not have to take a screen shot of the transaction after after mobile deposit. A running balance, just as it would be kept in a check book would eliminate all doubt!
If you touch in a text box, it often won’t open, or takes 3 to 4 tries. Even though the box is a certain size, you have to press in a specific spot. It’s really not user friendly in general. 2 stars because eventually you can get to what you need.
I hate how if you close the app, even for just a second, you have to log back in again. I get that they want to be as secure as they can be, but it starts to border being tedious. If that’s what you’re going to do, at least get some face recognition software, like all the other apps that are following the times. They should just get that anyway! I don’t have a thumb print anymore.
Mobile Matters when you are on the go! Take CNB of Texas with you anytime, anywhere! Access all your financial information by simply downloading the R...