Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗晶 闫 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Keeps disappearing. Have played a long time and have tp open each time icon lost
First I played Vita Mahjong for a couple years. They sent me notifications one after the other. I took stopped playing for a few months but today started to play again. I play 1 game then it directs me to update so I click update. Then I’m told to download Vita Solitaire which I don’t want. So I go to apps for the Mahjong update but I go ahead and download the Solitaire thinking it will lead me somehow to Mahjong. It did not. What have developers done?
Play one round and goes into trying to sell you on another game and cannot even after waiting for several minutes get back into the game. Takes you completely out of the game and even after closing out the game you open it up again it hasn’t changed to get back to the game. Deleting!
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