Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American Food & Vending Corp · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app doesn’t take your cc payments always, making you have to unload/reload your payment options. When you load funds to your gift card, it usually works. The other issue is when you have either CC or GC funds, and go to place your order, it grey’s out, and doesn’t take your order, causing you to have to close out of the app and go back in and place it all over again, hoping it will work. If it still doesn’t work, you have to delete the app and download it again, and sometimes it works. Other times, it does not. This is frustrating, especially after you put funds onto your GC that you can’t get back, and now have to wait until you can place the order in person, instead of ahead of the busy lunch rush.
I use this app to order coffee daily at my office. I order a large black coffee. Yet it requires about 16 clicks / swipes just to order it. Can you please add repeat order functionality so I can just purchase the order from the day before.
About 40 percent of the time Chowit takes over a minute to load. It is not a connectivity issue—that’s the first thing I check. It’s frustrating to frequently have to use my credit card instead (to keep the line moving), and I’m considering deleting my account. I tried submitting this through the app’s tech support link, but a recurring error prevented it.
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