Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Food Empowerment Project · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love that this app can help me decide whether to buy a product I probably don't need in the first place based on whether the chocolate is sourced ethically. If it's produced with slave labor, then nope! Don't need it! But I'm happy to see a lot of my favorites listed as approved and now I know which brands to avoid. Thanks, Food Empowerment Project!
Food Empowerment Project has done it again. Beyond being a solid social justice org, they make a great app. This makes it easy to search for ethical companies, and not-so ethical companies, when making decisions about what chocolate to buy. And when we all get to vote with our dollars, it's important to get it right. Thanks FEP!
UPDATE: The app has improved with the new update and is easier to search, which is great because the list grows every month! I'm discovering so many new companies working to make ethical chocolates! ... I use this App every time I shop for chocolate or am offered chocolate. I have my favorites that I know are recommended, but with this App it is so easy to shop responsibly. I love that the list is often updated and I am so grateful for this resource. I recommend it to anyone who cares about where their food comes from!
The app reflects Food Empowerment Project’s most recent research on companies that make vegan chocolate products to find out if they source their choc...