Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Abstrakt Group Abstrakt, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The positive: new replacement pieces! Adds new strategy. Negatives: Multiplayer only, no single player, or practice modes All games are 2:30 per side, not adjustable. Not really long enough to think about moves, or get used to new pieces Finding a match takes a long time, sometimes can’t get one at all Only five matches a day unless you pay or watch ads Match prizes take a minimum 3 hours to open, unless you pay Only four slots for match prizes, so if you have no open slots, why bother playing? The currency (gems) are expensive, and you only get one or two of them as match prizes There are bugs. I captured my opponent’s king once! I have to admit, that was awesome.
It’s a cool concept but the matchmaking takes at least 2 minutes per match
I didn’t realize I was ready for something new. I go back to old Chess now and it’s literally not as much fun as Chess Titans. This game has 1000x more strategy while keeping the elements of chess the same. Definitely added to my roster of “games I play” Before you even begin a game the strategy starts… what piece combinations do I use? What if my opponent uses a battering ram, how will I be able to defend? Then you get into the game and your opponent pulls out an opening you never saw coming. One negative about the game is you start at 0 ELO… everyone does. So you play some people that are just so below your skill level. Then - when you’re working your way up, let’s say at 300 ELO, you play someone who is also working their way up who is a 2,000 ELO player in old chess. Other than the land mines of insanely good players - solid 10 out of 10 game. Definitely worth the download, but fair warning you’ll probably get addicted - especially if you’re an “old chess” fan!
> NEW CHESS PIECES -- Unlock and Upgrade!!! An entirely new Chess Strategy unfolds with the ability to unlock new Chess Pieces at every level. Swap o...
| Name | Price | Type |
|---|---|---|
| Magic Chest Deal | $3.99 | One-time |
| Pouch of Gems | $4.99 | One-time |
| Arena Pass (Monthly) | $5.99 | Monthly |
| Dragon Deal | $7.99 | One-time |
| Changeling Deal | $7.99 | One-time |
| Giant Chests Deal | $19.99 | One-time |
| Chests Bundle Deal | $19.99 | One-time |
| Legendary Chests Deal | $29.99 | One-time |
| Mystery Bundle | $39.99 | One-time |
| Hydra Deal | $49.99 | One-time |