Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ahmet Burak Ozyurt · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Upon the first initial startup the default language was set to Turkish. The only reason I knew where to press was because I previously bought a similar game from this developer. I deducted two stars not only for the language mixup but because there are no sound effects or background music. The game itself is interesting and I will keep playing it but I have no doubt I would have requested an immediate refund if this was the first app I bought from this developer.
You are the chairman. The cards don't stop coming. A squad in revolt. A sponsor pulling out. An agent with a suspicious offer. The ultras at the gate...