Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lee Enterprises · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Typical use of Star trib- Sign in using app (shouldn’t there be an automatic sign in using the app) ok were in now -try to watch video with Yellen (would rather read what she has to say but this not an option. Move on (but no first I have to watch an ad- and no I can’t skip ad-why not, I’m paying for this information.) ok ad is over and video of Yellen pops up but wait when I push play arrow three dots come on as if something is going to happen and then disappear and I’m back to the same ad. Advertisements work great, articles not so much.
I used to rely on this outlet to get most my local news. This app is hardly anything but pop up ads. Plus any video posted to the app struggles to load. I try to watch a video trib has posted as a story and sometime I have to load it 5-6 times before it will play if it plays at all. Looks like I have to rely on K2 app. Runs much better without all the ads
Overall it has a decent build. I like the accessibility of each section under the drop down menu. It's nice to be able to find what I'm looking for with ease and convenience without having to move from link to link. The software runs smooth, making navigation easy. However, The layout is pretty generic and could use a little more creativity. The pop-op ads can be distracting at times and tend to take away from the experience when I'm trying to read or navigate. Not a bad start for a first app. I look forward to seeing what you guys come up with after a little bit of tweaking.
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