Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pioneer Newspapers Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love being able to see the local paper whenever I want, but app design is weird. I don’t understand why every Sports story is located within the Opinion section? It makes sports overload the app everyday. I love sports, but I need this app for local news much more acutely. I wouldn’t mind a sports section , like there is in the paper, if it should not be in the Opinion section.
Great Journalism Too!!!
This app is great - when it works. I use an iPad and when this app is updated or changed in any way it won’t open the current day’s edition even though it shows up under “Editions” at the bottom. I have to go to the newspaper’s web page and open it with the browser. Very frustrating.
The Wyoming News app now includes both LIVE NEWS and the replica edition of your local newspaper. The Wyoming News app is your source for local news a...