Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Computerized Bookmaking Systems, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
So easy to use and just like what you do at the casino
I tried to report how the app is glitchy (hockey stats don’t populate, alternate stat lines for any sport don’t show, etc). The live chat person refused to process the complaint because I would’ve give my date of birth, phone number, and social security number AFTER I had already given them my name and email address. I tried telling them they didn’t need this information to process this complaint but they refused to help! Super disappointed with the experience and I hope the app gets better but I’m not holding my breath.
I had a terrific group of guys help me sign up, just outside my favorite sushi restaurant, and it was very easy. Now I can get my bets in regardless of where I am at throughout the resort. I also like not having to worry about misplacing my winning tickets.
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