Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Marc Brandl · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love that this version supports direct friend invites over various channels in addition to facebook. Hope they can build it into a proper BM social network eventually!
Finally a great Burning Man modern application that lets me connect and stay connected with my friends. Very strong start, I’m excited to use it and already sharing it with all my friends so we can all stay connected together. Amazing app. Thank you Burning Man for finally investing in technology that was missing. I know Burning Man is not about technology, but today many of us depend on it, and it’s great you listened and built something that can truly help.
I appreciate what you’re trying to build here but this was released too late and it’s too buggy to use. App crashes, download / delete / redownload only for it to work once then break again. The old non-app version was 100 times better. We use BurnerMap to find our friends, not build a schedule. Please go back to the basics next year.
Going to Burning Man? Easily find your friends, camps, villages and events. One thing we love most about Burning Man is the serendipity of connect...