Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Buona · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Neither the voice on the speaker to order, nor the young man at the pickup window requested my phone number to connect my order and rewards. The former first asked me to pull up to first window to order. When I reached order station one, he took my order and neglected to ask for my number to report points, even after asking if he wanted to connect the purchase and points. I pulled forward to collect my points. The young man dispensing my food brought it to the window, and again neglected to question me for a rewards number. It seems they were both very busy, something I would have to dispute as the person ahead of me in the drive through didn’t get his food very quickly and no one behind me in line took considerable amount of time ordering. For a very average sandwich with nothing added to complicate the order, it seems the staff was either very occupied inside or very short handed due to some nuclear attack. The second young man did make an effort to add the points after the fact. But I have no idea if, in fact, the Points were added.
I attempted to purchase or redeem my B/D sandwich for August 18th. I attained the age of 74. The young clean cut white male cashier told me that I had put it on the “App”? He could not or would not help me. If I had been a 74 yr old white male instead of a black male he would have checked my account thru my phone record. He claimed there was No record of me? Really! I sat down , checked my phone through the “App” for Buona’s. It was there. When I came back to the counter , I walk with a cane, handicap plates on my car,etc. He saw me but wouldn’t come out to wait on me. Another young lady came out from the back, very pleasant person, helped me with my account , scanned the “Barcode” and was a perfect employee. I thank you for my Birthday Sandwich & I purchased a Large sandwich for my which, who is at work! Kudos to the young Lady! The Sandwiches were Great!
NO SALT MEANS NO SALT! It does not mean dunk salted fries back in the oil and give the customers BURNT, OVER-SALTED fries. Nobody clicks the well-done button for a reason: STOP BURNING FRIES! Hint: those white cubes clinging to the fries ARE SALT CRYSTALS! The most casual glance will tell you that! On to cheese fries: CHEESE FRIES ARE SUPPOSED TO INCLUDE CHEESE. GET IT? Cheese PLUS fries! It’s in the name. You charge a dollar extra for cheeseless cheese fries! Could I pay a dollar extra for unsalted, unburnt fries instead? DRY MEANS DRY. Dry doesn’t mean soggy or dipped! Why are all these features on your app if you’re simply going to ignore them? Oh, BECAUSE YOUR APP DOESN’T WORK AGAIN! Can’t login on the app. Can login on the website and have my order ruined that way, but the app is garbo. Time for another rebuild where you steal everyone’s Points AGAIN. UPDATE: Migrate the points they just stole from you to the New Rewards pro… oh, wait, they stole the points so there’s no real point in migration. This is what, the FOURTH point stealing “update”? Can’t you just “expire” points like regular sleazeballs? Do you not see the irony of punishment on Loyalty rewards? And if it’s been a while, do you think STEALING those points will bring me back?
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