Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ChalkLink, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app may be useful when you’re at the zoo, but not when you’re planning your trip. 1) The menu is not useful outside the zoo: If I find the butterfly garden in the list of experiences, the app should show me the location. But outside the zoo, the app can’t show you how to walk there, so it won’t highlight the butterflies on the map. 2) The map is also not useful outside the zoo: it’s too overwhelmed by the many large icons. Let me choose which icons to see! If I’m using public transit, let me hide the parking icons; if I’m not buying food, let me hide the food icons.
For 99 cents this is a pretty good map. Types which animals we wanted to see (not a follow in order type of person) and gave out the route which we followed. Gives feeding times and food locations.
This app tells you where to go once you’re there. It adds an entirely new dimension to mapping tools by interacting with the user once they are at their destination. How many times have I gotten lost in a theme park or zoo or other large space and needed directions? Too many. And with safety and security top of mind these days, this tool could come in handy in a time of need too. This app has lots of uses.
Whether you’re exploring a zoo, theme park, botanical garden, historic district, university campus, festival, resort, or another BetterMaps destinatio...