Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Broken Arrow Independent School · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I don’t even know where to begin. This is the most awkward and user unfriendly app I’ve ever used. For example, I was looking for the school lunch menu. I don’t even remember how many times I had to click on “View School Site Menu” to actually find the menu. Every time I open the app I have to refuse to allow notifications. Seems like I should only have to do it once. I don’t find the “Feed” useful. I don’t want what should be a useful app to feel like social media. If I want district or school news I will visit their social media pages. The app feels cluttered to me. At this point it’s something I will try to avoid using.
Introducing the brand new app for Broken Arrow Public Schools. NEVER MISS AN EVENT The event section shows a list of events throughout the district....