Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Waterford Institute · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My son uses this for school and so often on the pages the sound doesn’t work. So he has to solve the problem but with no instructions and no audio. I hope the developers can fix this especially knowing that my taxpayer dollars paid for this app that doesn’t really work
With the pandemic my son was not able to go to preschool. Know that I was worried about his transition to Kindergarten. His daycare teacher told me about Upstart and I was curious to see if this was a good alternative. It was! My son has been so excited to get on the Upstart laptop and do his homework! He learns new things each day and the program goes through tests that help go over his problem areas. Our coach has also been very supportive and enthusiastic about his learning! Montiuna has been a great teacher to work with and I would recommend any preschool child to be introduced to Upstart before going to school.
I like the ability to read messages on the app. As silly as it sounds, I would like to be able to have the ability for my child to do her learning from the app or an app through Waterford. Over the Holidays we would have been able to complete the work if there was an app. We tried on the web browser from my phone and it didn’t work. We had cellular but no internet. And bringing the computer wasn’t an option. Otherwise she is learning tons and is making wonderful progress! I would recommend the program to any parent with a Pre-K child or children.
Waterford Early Learning Family –– the app to engage parents Family is a new app that works alongside Waterford Early Learning. It allows parents to...