Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Christopher Stallard · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Trying to use this for gitcoin passport, one of the least user friendly apps I’ve ever seen one of the clearest examples of something designed by tech nerds that haven’t left their room or interacted with normal people in years. 👎
It's an amazing idea 😍
Dropping two stars because 1. I don’t believe it’s reached it’s true potential tbh! What’s the point of connecting and seeing mutual contacts etc if you can’t also include some info like a bio or links to how to get in touch? Feels like this POC app should basically be a Rolodex :) 2. Not enough info on privacy (not even in the whitepaper). Can other people tap on my connections and see all my connections? Or do they only see the ones we have in common? Can other people see the names of my groups and who is in the group? Bad idea to have “inside joke” group names? 3. No settings to change your display name, delete your account, make a new account, etc. Once you’re logged into the app, it’s just stuck on that one home screen. You can only tap on the buttons you see. It feels broken in terms of standard app design. You expect to see a meta-menu of some kind.
A BrightID is a personal identifier that allows you to receive rights and benefits based on your ability to prove that you're a unique person.* Unlik...