Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Kids Research Institute Australia · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It has some great ideas but wish there was a way of marking the activities as complete - when you click ‘we did it’ nothing changes. Would also be great to be able to select a narrower age range especially for the first year of life.
There’s heaps of options and content which is great but can it be updated so you can filter by age a bit more specifically? IE newborn - 3 months - 6 months rather than just 0-1y as there’s 500+ options for this age range a lot of which is not applicable for newborns say and it’s too tedious to scroll through and read all of them to Favourite appropriate ones
I really love this app, it’s so helpful for parents with young kids!
Bright Tomorrows helps parents to find meaningful moments, every day, with their babies and young children. Each moment is backed by science, and desi...