Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Department of Education Western Austraila · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I use this app daily as I need it to access communications from my children’s schools. It is very frustrating, as noted by other users, that the app requires the user to log in all the time. I’ve deleted and reinstalled the app several times, hoping to overcome this pain point. The app is not the easiest to navigate. I feel it could have a more user friendly set out.
Why do you have to log in every time? You can’t even change your user name so it is easier to remember. It’s good that the functions now work on your phone. But with more than one child it is often confusing to use. It could have a much more user friendly interface. Other school apps are much easier to use but unfortunately we are locked into what the school chooses to use, but makes me frustrated every time I use it!
Whenever an attachment is opened, there is no option to close it. And because the app stays open, it goes back to whatever was left. The only option is to delete the app and reinstall it.
We have a thriving community of teachers, students, and parents across Western Australian public schools who use Connect for communication, learning,...